The National Basketball Association (NBA) officially announced today that a third NBA Store location has opened for the holidays, at TriNoma in Quezon City through Jan. 31, 2016.

Managed by International Athletic Trading Company, Inc. (IATC), the NBA Store offers basketball enthusiasts authentic NBA merchandise and memorabilia from all 30 teams. Filipinos will also get the chance to gear up for the NBA Christmas Day games by purchasing the limited edition Christmas Day jerseys of Kobe Bryant, Stephen Curry, LeBron James, Damian Lillard, Derrick Rose, and John Wall as well as the Christmas-themed shirts of Carmelo Anthony, Jimmy Butler, Stephen Curry, Blake Griffin, James Harden, and Derrick Rose.

The one hundred square meter store will carry products from brands such as Adidas, New Era, Panini, Spalding, Stance Socks, 2K, Nike, and Under Armour.

Regular store hours of the Quezon City branch are from 10:00 a.m. to 11:00 p.m. during weekdays and 10:00 am to 12:00 am during weekends.

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About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include and NBA Mobile, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than 945 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About International Athletic Trading Company Inc.

International Athletic Trading Company, Inc., (IATC, Inc.) is a joint venture partnership between Ever Fit Holding Company, Inc. and IP Ventures, Inc. Ever Fit Holding Company, Inc. is engaged in retail and wholesale of apparel. Its stakeholders have more than 25 years of experience in retail operations in major malls located in the Philippines. It has 65 retail stores with an average selling floor area of 100 square meters. Over the past five years, it has managed to grow its business at an annual compound growth rate of 6%. The basic strength of its management lies in being able to immediately identify changing market trends and adopt strategies proactively. IP Ventures Inc. is a well-known venture & private equity group in the Philippines with investments in retail, gaming, technology, media and telecommunication. Considered as one of the pioneers of the Internet industry, IP Ventures listed the first online gaming company and first internet data center company in the country. IP Ventures also owns Netopia with over 60 outlets located in high traffic malls representing over 6,000 square meter of retail space. IP Ventures maintains a joint-venture with to run and operate Philippines and has exclusive distribution rights for NBA 2K games. IP Ventures is also launching NBA 2K Online in the Philippines in 2015.