Latest Video Broadcasts on LG Billboard

Manila, Philippines – July 2, 2015 – LINE, the world’s leading life platform, has partnered with LG to produce and air a new Auto-Suggest feature brand video on the LG billboard display located in the heart of Times Square. Launched in August 2014, LINE’s built-in, innovative Auto-Suggest feature is a sophisticated sorting function that suggests relevant emoji and stickers based on the content typed in real time, without interrupting conversation flow.


Co-produced by LINE and LG, the brand video illustrates how LINE and LG’s unique and modern features can help users live a “smarter” lifestyle by incorporating new technology into conversations with loved ones and interaction with smart appliances.

In the brand video, LINE’s popular characters, Cony and Brown, hold a conversation via LINE messenger using vivid emoji and stickers. With the help of LINE’s Auto-Suggest feature, Cony and Brown can conveniently find and send relevant emoji and stickers as they appear above the keyboard whenever they type in a word or phrase. Conveying messages faster and simpler than before, LINE’s Auto-Suggest feature was developed to enhance communication and help users share feelings and tell stories through art.

The video also highlights Cony utilizing LG HomeChat, an ICT (Information and Communications Technology) service that allows users to communicate, control, monitor and share content with LG smart household appliances through LINE. To prepare for her date with Brown, Cony sends LINE messages to LG smart refrigerator and the robotic vacuum cleaner to get the room ready.

“We are excited to be back in Times Square to showcase a new brand video highlighting our features with LG, following a successful LINE Friends pop-up store last December. The new video campaign, in the heart of Times Square, is a significant milestone for us as we further penetrate into the US market as a leading life platform,” said LINE’s spokesperson.

LG and LINE 2

As LINE strives to be an advanced lifestyle platform, LINE will continue to innovate for richer, closer connections and communication.

To watch the full brand video on the LG billboard display, please see:

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About LINE Corporation

LINE Corporation is based in Japan and operates the LINE messenger app, a global service used in more than 230 countries. It offers free one-to-one and group messaging. Free domestic and international voice and video calls are also available. Apart from its messenger app that is used to send popular virtual stickers -colorful emoticons- the company offers a wide range of non-messaging services ranging from games to photo sharing apps.

For more information about LINE, please visit

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