Lazada Philippines launches a whole new way of targeting consumers
Lazada, top eCommerce platform in the Philippines, is bringing fashion to everyday consumers in the Philippines, connecting brands and sellers, eCommerce and entertainment, in its first-ever “see-now-buy-now” fashion show.
The May 17 mega-event will kick off Lazada Philippines’ first-ever three-day Women’s Festival, which runs until May 19, during which shoppers can choose from over 50,000 new styles and enjoy deals of with up to 90% off.
The “see now, buy now” fashion show held at the The Atrium of Eastwood Mall, leverages on the cutting edge in-app live streaming technology and Lazada’s eCommerce platform. This will allow both fashion show attendees and customers to watch the event on their Lazada app and buy products or brands that they see real time on the fashion runway. Viewers may also get a chance to interact with influencers and win special prizes and collectible vouchers as they tune in live.
The event is among a series of moves by Lazada to combine shopping and entertainment as the eCommerce platform spearheads Shoppertainment in Southeast Asia.
“Lazada continues to be the game-changer by revolutionizing the way consumers get access to and shop for their fashion wants and needs. With see-now-buy-now, we are bringing together the best of our technology, fashion assortment, entertainment to better engage Filipinos and offering them a one-of-a-kind multi-sensory shopping,” said Jason Huan, Lazada Philippines Chief Marketing Officer
Championing Success with Brands
The “see-now-buy-now” fashion show is also an innovative retail solution for Lazada’s top LazMall fashion and beauty brands. Some brands showcasing their top styles include FitFlop, Olay, and Benefit and local brands like Bench, Penshoppe, and Silverworks.
“Lazada has been at the forefront of innovation for eCommerce especially in Southeast Asia. And now, with the shoppertainment concept they’ve come up with, we see this to be the future of retail and are excited to be one of the first local brands to not only experience it but be part of it!” said Abbey Weston, Digital Marketing Head of Bench
Get in style with the Lazada Beauty Studio and Fashion Hub which will be open to the public from May 18 to 19. Various activities await customers which include make-up tutorials from premier brands like Revlon, L’Oreal and Maybelline, a hairstyle talk from Tresemme or a booth filled with Lazada local and overseas fashion assortment.
Watch, shop and play all day during Women’s Festival
To engage Lazada shoppers, Lazada is rolling out innovative ways in which shoppers can get additional discounts and attractive vouchers from brands like BUM, Wrangler and Garnier when you play LazGame beginning May 14. Earn cupcake points with every game and exchange these for your favorite vouchers. Lazada also launched a new game called “Shop and Match” which challenges customers to a multi-level puzzle matching game.
The Philippines, being the social media capital of the world, makes it the best market for Lazada to drive its shoppertainment thrust. With daily in-app livestreams, games and an upcoming “see-now-buy-now” fashion show, this is just the beginning of many engaging features the eCommerce platform will rollout soon for its customers.
Have fun while shopping for your favorite styles! Download the Lazada mobile app for free or follow Lazada Philippines’ Facebook page to stay updated with their latest offerings this upcoming Women’s Festival sale.