From newcomer to 2019’s major player: Realme Philippines’ massive expansion in 2 months just the start
Realme, the game changer smartphone brand, came to the Philippines late 2018 as part of efforts to strengthen its Southeast Asian foothold with the promise of delivering powerful mobile performance and contemporary style that are attainable by all Filipinos. This 2019, the company is setting its sights on becoming a major smartphone player in the Philippines through nationwide expansion, a fresh marketing approach and competitive products.
Only two months after breaching the Philippine smartphone market, Realme Philippines is geared to be a major player in the industry. Its launching product, the #RealEntryLevelKing Realme C1, had sold-out flash sales and offline store sales with long queues, great reviews and warm buyer response, prompting the company to expand distribution to more than 1,000 stores nationwide to meet strong demand.
“We are truly grateful to all Filipinos for trusting what we offer. Our hearts are full with customers’ positive feedback on the Realme C1, especially knowing that these users took a chance with us, a new brand. Rest assured that we will listen to each and every one of you. By putting customer needs at the core of our development work, we will make sure that our solutions are innovations that you can truly enjoy,” shares Realme Chief Operating Officer Jacky Chen.
Crown the entry-level king
The Realme C1, the launching phone of Realme Philippines, rocked the entry-level smartphone range with features unmatched in its price point of PHP 5,990.
The #RealEntryLevelKing delivers high-tier performance with its Qualcomm Snapdragon 450 octa-core processor, 2GB RAM, 16GB ROM, advanced 14nm process and a basic frequency up to 1.8GHz, effectively reducing power consumption and controlling heat, all at a price tag that will not hurt the pocket. With its 6.2-inch super large screen, the Realme C1 is the first notch full-screen smartphone in its price segment. It has a screen-to-body ratio of 88.8 percent and a 19:9 screen display. The 4,230mAh battery delivers the longest battery life in its price point.
Giving real value Filipinos deserve, this entry-level royal has ruled over online and offline sales since its launch. To make it accessible to even more Filipinos, Realme is expanding to 1,000 stores and 23 service centers nationwide this month. Going beyond Metro Manila, Realme is now present in key regional cities nationwide such as Baguio, Cebu, Pampanga, Iloilo, Davao, Cagayan de Oro and General Santos.
Growing the Realme Squad
The Realme C1 continues to attract a strong following online. The Realme Philippines Community on Facebook, which just reached 4,000 members and growing, serves as a sharing platform to expand the knowledge of current and potential Realme users. It provides the latest information about Realme and exclusive community activities to help fans win exciting rewards from Realme.
Fans from all over the Philippines post pictures of their adventures with the entry-level king. Members and squad leaders discuss FAQs and share tips among themselves, and even with the local Realme team. All these help foster a sense of belongingness-a Realme Philippines brand promise, particularly to the young and young-at-heart who can continue to be proud to be young with the Realme C1.
Full throttle this 2019
Inspired by its success these past couple of months, Realme Philippines is gearing up to continue surprising its fans, whether through sale events, system updates such as the recent ColorOS 5.2 update, or online promos.
As a major player this 2019, Realme Philippines commits itself to giving Filipinos the smartphone experience they need and deserve.