Epson Philippines celebrates 20 years of leading the show
Epson Philippines Corporation (EPC) celebrated on September 20, 2018 its 20th year anniversary at the Grand Ballroom of the Grand Hyatt Hotel in BGC, Taguig City.
On its 20th anniversary celebration, Epson Philippines expressed its commitment to strengthen its presence in the business and office segments in the country. Eduardo Bonoan, marketing director for Epson Philippines, shares that customers can only expect greater things from the brand for 2018.
“We boldly predict a strong 19 percent growth by the end of the fiscal year 2018 and, we are confident in achieving this because of the continued support of our partners,” added Bonoan. “We aim to enable more partners from even bigger segments by bringing the right products and solutions to the right market.”
20 years on, Epson continues to dominate in the highly competitive inkjet printer and projector industry. In the first half of 2018, Epson’s inkjet printers posted a market share of 55%, as reflected in the latest Hardcopy Peripherals Report of marketing intelligence firm International Data Corporation (IDC). On the projector business, the latest FutureSource Projector Report showed that Epson continued to lead with a 55% market share in the 2nd quarter of 2018.
To sustain this growth, Epson Philippines continues to launch inspired innovations for customers, starting with the branding of its flagship L-series printers to Epson EcoTank printers. The EcoTank brand successfully aligns Epson Philippines with the rest of the Epson markets around the world, and carries the brand’s same inkjet legacy of offering quality printouts with more value for money in a refillable tank printer. Along with the branding of its L-series inkjet printers, Epson Philippines also introduced its new high-speed T-series large-format printers available as desktop or floor-standing models, marking Epson’s entry into the low-to-mid range CAD plotter market.
As the company marks another milestone, Epson Philippines dedicated its celebration, dubbed as 20 years Leading the Show, to express its gratitude to customers, trade partners, employees, and stakeholders for their continued support over the past two decades.
Among the highlights of the celebration was the recognition of Epson’s extensive partner network which includes its sales and service partners, as well as business support service providers who have worked with Epson for 20 years. Epson employees, who have been in service for five, 10, 15, and 20 years, were also given awards and recognition during the event.
“We started as a modest Representative Office here in the country, which eventually grew into a full-fledged marketing and sales arm known as Epson Philippines Corporation in 1998,” said Toshimitsu Tanaka, Managing Director (SE Asia), Epson Singapore and President & Country Manager, Epson Philippines. “From then on, we have grown, rapidly, due to the hard work and creativity of our dedicated employees, as well as the strong support of our trade partners and colleagues, who have journeyed with us through the years.”
Since its inception, EPC has introduced various products, services, and solutions to the Philippine market. With its obsession to detail and ability to create new products and technologies from the ground up, it has become a trusted company that offers the latest cutting-edge printers and projectors for various market segments.
The company has also expanded its presence nationwide, especially with the opening of its solutions offices in Cebu and Davao. It also has an extensive network of 137 Authorized Service Centers, 465 dealers and 875 stores across the country.
“The story of Epson Philippines is a testament to how a humble beginning can reach great heights, through the hard work and creativity of our dedicated employees, and the strong support of our partners and colleagues,” said Tanaka. “We hope to achieve bigger milestones in the coming years as we press on in bringing innovations that can make a difference to our customers’ lives.”