We have a soft spot for both Goldilocks and its newest endorser, Liza Soberano. She’s down to earth, honest, full of life, and in a word, authentic. Despite her phenomenal rise in both TV and film, she remains humble. She always finds time for her family.

For more than 45 years, Goldilocks, the country’s number one bakeshop, has captured the hearts of Filipinos with its signature Pinoy treats, its easy recognizability, its high quality products, and the friendliness of its staff. In Filipino culture, Goldilocks is a constant, an icon. What better choice of endorser than another icon who is authentic, down to earth, friendly; someone who has a found a way into the Pinoy heart: Liza Soberano.

Goldilocks, Liza Soberano, Ogie Diaz

A fresh face in showbiz (she’s only 17) and yet Liza is already hailed as the next it-girl in the industry. With Liza as new face of Goldilocks, the company continues to deliver high quality, delicious, authentic Pinoy experiences to Filipinos around the globe.Goldilocks, Liza Soberano, Ogie Diaz

Liza Soberano was officially presented as Goldilocks’ newest endorser last June 25, 2015 at the Goldilocks Megamall branch.


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