Global fashion icon and Filipina trendsetter Kim Jones collaborates with ASUS for the Incredible Catwalk, a whirlwind fashion adventure capturing cultural inspiration with a modern twist

Manila, Philippines (30 October, 2015) — ASUS today announced the launch of the Incredible Catwalk – a creative collaboration led by Filipina-British fashion icon Kim Jones (@kimcamjones). Inspired by the stylish ZenFone 2, the Incredible Catwalk sees Kim Jones and ASUS joining forces for a whirlwind international fashion adventure, creating seven stunning fashion images across seven countries in Southeast Asia in only seven days. The seven Incredible Catwalk images are individually styled and shot on location to capture a contemporary interpretation of each country’s national dress that is inspired by their unique culture and heritage. Kim Jones stars in each shot as the model, bringing along the creative flair she has demonstrated in her portfolio of collaborations with high-profile brands such as Louis Vuitton.

Incredible Catwalk is Southeast Asia’s ultimate fashion story. Together with ASUS, we’ve reimagined seven countries’ national dress with a modern, fashion-forward twist. Each look was shot on location across the region; it was a breathtaking, inspiring experience. I’ve captured some exciting moments on my ZenFone 2 for my followers and I can’t wait to share it”, says Kim.

 Incredible Catwalk captures Kim in the modernized national dress of India, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines, each shot in an iconic backdrop within that country. Kim also recorded eight exclusive behind-the-scenes videos while on location, sharing her fashion tips and how the ZenFone 2 is her go-to accessory with her fans. These videos will soon be available on


Incredible Catwalk Fashion Story

“We’re very proud that The Philippines’ very own Kim Jones is collaborating with ASUS for this global campaign. She’s the perfect muse for our Incredible Catwalk collaboration. The ZenFone 2 is this season’s most stylish tech accessory and it looks incredible next to Kim in these shots. The phone shows its fashion versatility throughout the story; Kim is holding the phone in a selection of covers, including the cover designed exclusively for ASUS by international YouTube personality CutiePieMarzia. ” said ASUS Philippines Marketing Manager Jamie Zaldivar,

All the Incredible Catwalk images and behind-the-scene videos will be available at starting 2 November, 2015


About the ZenFone 2

The ZenFone 2 delivers a world-leading photography experience and a powerful all-round performance, all while looking luxuriously stylish. It packs:

  • A 13MP/5MP PixelMaster Camera that captures stunning, high resolution photos with zero shutter lag.
  • Industry-leading Low Light mode to capture up to 400% brighter photos at night, or in low-light, without a flash.
  • Real Tone flash to ensure warm skin tones and accurate color.
  • Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes, ensuring 
foreground subjects stand out clearly and are free of shadows.
  • Selfie Panorama to capture wider angel selfie photos, allowing group shots.
  • For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual Mode offers users a DSLR-like experience right on their smartphone.
  • A gorgeous all-new ergonomic design with a bright 5.5-inch Full HD IPS display.
  • A super-fast 2.3GHz 64-bit Intel Atom processor with 4GB RAM and 4G/LTE connectivity.


Zenfone 2 is available in all authorized resellers nationwide in three different specifications ranging from Php9,995 to Php14,995.


Product Name Zenfone 2
Model ZE551ML ZE551ML ZE551ML
Operating system Brand-new ASUS ZenUI with Android 5.0 Lollipop
Processor 64-bit Intel Atom Z3560 Quad Core Processor (Running at 1.8GHz) 64-bit Intel Atom Z3560 Quad Core Processor (Running at 1.8GHz) 64-bit Intel Atom Z3580 Quad Core Processor (Running at 2.3GHz)
Display 5.5-inch, 1920 x 1080 (Full HD), 403ppi IPS Display with Gorilla® Glass 3
Network standards HSPA+ UL:5.76Mbit/s/DL:42Mbit/s ,
DC-HSPA+ UL:5.76Mbit/s/DL:42Mbit/s
LTE speed: Category 4 maximum:  UL: 50Mbit/s/DL:150Mbit/s
2G EDGE/GPRS/GSM: 850/900/1800/1900
LTE 2100MHz(1)/1900MHz(2)/1800MHz(3)/1700MHz AWS(4)/850MHz(5)/900MHz(8)/ 1800MHz(9)/ 800MHz(18)/ (850MHz)(19)/700MHz(28)


Memory and storage 16GB 32GB 64GB
Wireless 802.11ac, Wi-Fi Direct, Bluetooth 4.0, NFC 802.11ac, Wi-Fi Direct, Bluetooth 4.0, NFC 802.11ac, Wi-Fi Direct, Bluetooth 4.0, NFC
Battery 3000mAh lithium-polymer with 3000mAh lithium-polymer with 3000mAh lithium-polymer
Optional 18W BoostMaster fast-Charging adapter Optional 18W BoostMaster fast-Charging adapter 18W Adapter withBoostMaster fast-Charging technology
Boost Master Yes Yes Yes
(Support with 18W Boost Master Adapter) (Support with 18W Boost Master Adapter) (Support with 18W Boost Master Adapter)
Hard Bundle Adapter 7W Adapter 7W Adapter 18W Boost Master Adapter
Dimension  Weight 152.5 x 77.2 x 3.9mm~10.9mm / 170g
SRP PHP 9,995 PHP 12,995 PHP 14,995


8W BoostMaster adapter is included with the 2.3GHz/4GB ZenFone 2 model only.


Liked this post? Follow SwirlingOverCoffee on Facebook.

Follow ASUS:

ASUS Global Press Room:
ASUS PH Facebook:
ASUS PH Twitter:

About Kim Jones

Kim Jones is Miss Jones.

Inspired by her life in Australia and fusing classic and casual, her style is refined but not restricted. Named one of the top fashion and travel influencers in the Philippines and Southeast Asia, Miss Jones is Kim’s personal creative outlet. Kim Jones’ reputation as a trend-setter and style inspiration has been embraced by fashion brands, from high street to luxury, across the globe. Her talents are also apparent in front of the camera. As well as hosting high-profile events, her turn as TV presenter for fashion and lifestyle shows display Kim’s genuine warmth, humor and charisma. Kim Jones recently graced the cover of Rogue Magazine’s Technology Issue naming her one of the 50 Most Influential Filipino’s Online, her penchant for compelling looks has led to her being featured by the likes of L’Officiel Singapore, L’Officiel Manila, The Coveteur and working with Scott Schuman of the renowned fashion blog The Sartorialist.

See Kim’s incredible journey here:

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.