Digital marketing solutions firm AdSpark has entered into strategic partnerships with globally-renowned digital companies to help change the landscape of digital advertising in the Philippines.

Through its partnership with Wootag and Tracx, AdSpark would be able to offer the Philippine advertising market a more immersive experience and highly-intensive analytics. AdSpark is a mobile-first and innovative data-driven digital marketing solutions firm wholly-owned by leading telecommunications company Globe Telecom.

“The growth of digital marketing in the Philippines has become substantial, where video and social analytics are at the forefront. Wootag and Tracx, thus, will allow advertisers in the Philippines to improve their capabilities on this end,” according to Glenn Estrella, President and Chief Executive Officer of AdSpark.

(L-R): President and CEO of AdSpark Glenn Estrella, Founder and CEO of Wootag Raj Sunder; Managing Director of Tracx APAC Ross Williams, President and CEO of Globe Telecom Ernest Cu.
(L-R): President and CEO of AdSpark Glenn Estrella, Founder and CEO of Wootag Raj Sunder; Managing Director of Tracx APAC Ross Williams, President and CEO of Globe Telecom Ernest Cu.

Under the partnership, AdSpark will be the exclusive reseller of both Wootag and Tracx in the Philippines. Its exclusive partnership with Wootag will enable real video performance and help drive advertisers’ sales and marketing goals. The Wootag platform allows video content that supports exciting experiences where customers can interact directly with the product within the video so that viewers can simply Tap, Discover and Engage.

“With a growing customer base along with millions of viewers interacting with Wootag’ed video in the Philippines, the partnership with AdSpark will be a great medium to empower more international and local brands to drive interactive and real-time data experience for their videos,” explains Raj Sunder, Chief Executive Officer of Wootag.

Through Wootag’s ground-breaking interactive videos, businesses can interact directly with customers and turn views into engagement, sales and leads accompanied by real-time measurement to give a vivid and clearer picture of its customers as compared to static and ordinary videos.

AdSpark’s collaboration with Tracx, a social intelligence platform, on the other hand, will help reveal insights, build relationships and eventually drive revenue in the social economy.

Talking about the collaboration with AdSpark, Tracx Managing Director for Asia Pacific, Ross Williams, said that prospective regional partners are evaluated based on innovation, digital and social media skills and their reputation for delivering exceptional customer experience and service. “AdSpark ticked all the right boxes for us. It’s a dynamic and innovative agency with exceptional, talented staff and a creative approach to projects as well as a sterling reputation for customer service.”

He added: “With partners of this calibre, the consequential combination of technology and talent enables us to deliver powerful, unique solutions to our customers and to take advantage of the large and rapidly growing social media space.”

Tracx is based in Bethesda, Maryland in the USA, with offices in New York City, London, and Singapore. It is the technology-leading social business cloud platform that empowers enterprises to build their brand, attract new customers, service existing ones, and connect with other key audiences in the social-enabled world. Its solution analyzes and refines huge amounts of geographic, demographic, and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It counts among its clients some of the world’s most respected brands such as New York Times, Kraft-Heinz and Comcast.


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