A step forward: OPPO seizes growth with ‘Selfie Expert’ F1s
OPPO’s flagship selfie phone, the F1s, closed 2016 as the best-selling smartphone in the Philippines according to global market research expert GfK. The brand already ranked second among competitors in July the same year, quickly becoming a top choice in the local market since the introduction of its line of selfie-focused camera phones, the F1 Series.
“We’ve always pushed the brand further to create a product that consumers can trust,” OPPO Philippines Brand Marketing Manager Stephen Cheng said. “With the success of the F1s, we are confident that we’ve come up with a camera phone that addressed the need for better selfies as well as overall smartphone performance.”
Based on GfK data, the F1s accounted for 7.1 and 6.4 percent of total smartphone units sold in November and December 2016 respectively across all price segments. Other OPPO phones also made it to the top ten list including the Neo 7 at the fourth spot and the A37 at the tenth spot.
A Legacy of Firsts
The first-ever selfie phone with a 16MP front-facing camera, the F1s emerged from years of innovation that sought to revolutionize mobile photography. These breakthroughs include OPPO’s motorized rotating camera, the Ultra HD feature, and the groundbreaking “5x Dual Camera Zoom”—the world’s first periscopic smartphone camera lens showcased at the 2017 Mobile World Congress.
Adding to OPPO’s tally of firsts is the introduction of the wide-angle, 120-degree secondary camera featured in the brand’s line of dual selfie phones, the F3 Series, which includes the F3 Plus and the recently launched F3. This new innovation now enables users to switch from standard selfies to groufies without having to use a selfie stick.
“OPPO remains determined at delivering the best mobile experience by pioneering camera phone technology that will transform everyday life into moments worth saving,” Cheng added.