Why Your Startup’s Branding Should Be On Point


Top Branding and Design Professional Brian Tenorio will lead a FREE session – “Branding & Design for Startups” – for Freelancer’s Talino Talks workshop. 

  • Business owners will have the rare chance to consult Tenorio on their business’s communications challenges.
  • Event happens on May 20, 2015, 6 to 9 pm, at the Freelancer.com office at 30th floor, Ecotower Building, 32nd cor 9th Avenue, Bonifacio Global City, Taguig.

MANILA: May 8th, 2015 — Imagine a party. There are dozens of people in it. You try to look for a familiar face, but you can’t find one. You stand at a corner, sipping your drink — and then someone approaches you.

Finally — an opportunity to connect!

Except the person talks to you in a different language. Or cracks a joke you don’t quite get. Maybe even ruins the night for you as you realize his breath smells awful. Or that he has bad body odor.

You leave the party feeling lost or miserable. Maybe both.

Imagine now that the party is really a metaphorical marketplace. The guy who just got in is your consumer, and you are the person approaching him. A lot of people want to talk to him, but he talks to you instead. And then you realize you just don’t jibe, because you missed the whole point of understanding how to engage with your consumer.

With companies fostering closer relationships with their consumers today thanks to the advent of social media, business owners more than ever must understand their consumers better if they want to turn these potential customers into loyal brand ambassadors. That’s why a well-rounded understanding of Branding and Design is necessary so that your business can create its unique voice to communicate to your target audience, and not get lost in the sea of forgettable logos and trite taglines.

Proving its commitment to help small businesses in the country, leading online jobs marketplace Freelancer.com has organized a workshop featuring Brian Tenorio, one of the Philippines’ leading experts in Branding and Design.

Part of Freelancer.com’s knowledge-sharing series called Talino Talks, aimed at entrepreneurs, freelancers, and self-employed professionals, the upcoming “Branding & Design for Startups” will give business owners the rare chance to consult Tenorio on their business’s communications challenges.

“Your brand is one of the first assets you will have created, acquired, or developed as a business. And like all assets, let your brand, however intangible it is, bring you profits. If it doesn’t, then your brand is a liability and has to be changed. To develop your brand, DESIGN-THINKING is one of the best strategies out there,” says Tenorio.

Adds Evan Tan, Freelancer.com’s Regional Director for Southeast Asia: “We at Freelancer.com are excited to have Brian Tenorio in our upcoming Talino Talks, because we believe a lot of small businesses and self-employed professionals can immensely benefit from his diverse experience and clear design vision.”

The event is happening on May 20, 2015, 6 to 9 pm, at the Freelancer.com office at 30th floor, Ecotower Building, 32nd cor 9th Avenue, Bonifacio Global City, Taguig. The event is part of this year’s Manila Startup Week, happening from May 18-22.

Businesses who are interested in the consultation must register here on or before May 15: http://bit.ly/BrandingConsultation

Individuals who would like to attend the talk must RSVP here: http://bit.ly/TalinoTalksBranding

More about Brian Tenorio and his advocacies, coverage, and work at www.briantenorio.com

About Freelancer

Quadruple Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. 15 million registered users, including hundreds of thousands of Filipino professionals, have posted over and worked at 7 million projects and contests to date in over 750 areas as diverse as website development, logo design, marketing, copywriting, astrophysics, aerospace engineering and manufacturing.

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.