Smart and UFC, the world’s largest mixed martial arts organization, have announced a multi-year partnership.
As part of the partnership, Smart will be the official and exclusive mobile carrier of the UFC in the Philippines, and will introduce exciting consumer promotions and marketing activities that are set to provide unique experiences to UFC fans and subscribers of Smart Bro, the telco’s mobile broadband brand.
These consumer promotions will give Smart Bro subscribers special access to UFC fan events and experiences, as well as the exclusive opportunity to meet and interact with top UFC athletes. Moreover, Smart Bro subscribers will enjoy exclusive access to live viewing parties throughout the year, and chances to get their hands on premium co-branded items.
Smart will also be a provider of UFC FIGHT PASS, a digital platform providing fans with exclusive UFC content and access to the world’s largest library of fight content. This will be made available through Philippines’ largest and fastest mobile broadband network.
“The Philippines continues to be one of UFC’s strongest markets in Asia and a blueprint for our growth in the region. With our massive fan base and huge media interest in our sport, combined with the runaway success of our inaugural sold out Manila event, we want to be able to provide as much opportunity as possible for fans to interact with UFC. This partnership is a huge step in that direction,” said Kenneth Berger, UFC’s Executive Vice-President and General Manager, Asia.
To find out more about the upcoming UFC consumer promotions for Smart Bro subscribers, visit www.smart.com.ph/UFC and follow Smart’s accounts on Facebook (www.facebook.com/SmartCommunications), Twitter and Instagram (@LiveSmart).
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