Samsung re-introduces an architectural-historical Manila via ‘The Plazas of Manila’ exhibit and mobile app

Samsung re-introduces an architectural-historical Manila via ‘The Plazas of Manila’ exhibit and mobile app


The familiar can be too familiar, especially when sites and landmarks in Manila are part of one’s daily commute, or else are mere images in our Facebook feed. Samsung Corporate Citezenship wants to cast light on the historical and cultural importance of these landmarks, as they are already disappearing or failing into disrepair. What better window from which to see them “again” other than our phones, tablets, and smart TVs?

Samsung Connect, Yuchengco Museum, Paul Alcazaren

To help Filipinos rediscover Philippine’s heritage and culture, Samsung and the Philippine Science High School Foundation, Inc. teamed up to hold an exhibit entitled ‘The Plazas of Manila’ at the Yuchengco Museum with noted architect, designer, and urban planner Paulo Alcazaren as curator.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

Open from August 27 until September 18, 2015, the exhibit highlighted significance of plazas in Manila, with the use of augmented reality on Samsung’s latest digital tablet and Smart TV technology.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

Coinciding with the exhibit is the launch of Culture Explorer, a mobile application that uses augmented reality technology to help people, especially the youth, learn about Manila’s plazas and other cultural and heritage landmarks. The app is virtually a tour guide in one’s pocket, with fresh content and plenty of interesting trivia.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

It also allows users to navigate around key landmarks and travel back in time to see how the landmark has looked and evolved over the years. Since history is better appreciated with other people, the Culture Explorer app allows users to connect with other Culture Explorers who share their interest in the different sites.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

“Through this exhibit, we are able to cast the spotlight on one of the most important elements of Filipino culture and history, the plaza. This exhibit allows us to bridge technology and art together, giving the Filipino youth a chance to learn about their roots,” said Linda Cordova, Executive Director of the Philippine Science High School Foundation, Inc.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

There are even virtual reality historical tours. Above are two VR headsets for public use. When worn, one can take a 360 degree look of the “installed” stitched shots of an entire room inside an old building.

“Technology makes the arts, culture and history more accessible and more appealing to people. It allows them to appreciate everything in a more dynamic manner, injecting a new dimension and giving it a meaning beyond what they get to read in books,” said Alcazaren, a founding member of the Heritage Conservation Society.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

The digital exhibit and app launch is an undertaking of Samsung’s Corporate Citizenship Program which is committed to the conservation of Filipino culture and history.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

Culture Explorer is compatible with all Android smartphones and tablets, and can be downloaded for free from the Google Play Store and Galaxy Apps. No registration is required for users to enjoy full access to the app.

Samsung Connect, Yuchengco Museum, Paul Alcazaren

 

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Author

Irwin Allen Rivera loves his wife’s cooking so much he’s now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman – his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, “Notwithstanding Pigs,” initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.