It all started with a mission to come up with traditional products that Filipinos can trust. RHEA Generics, the pioneer in the generics industry in the country, began its journey in the pharmaceutical industry with home remedy products commonly seen in the traditional Filipino household.
From alcohol to galenicals like the RHEA Aceite Manzanilla for gas pains and RHEA Hydrogen Peroxide for treatment and cleansing of wounds, RHEA Generics developed a wide array of products used by the common Filipino over the years. It also provided high quality cheaper alternatives to other topical solutions such as the RHEA Superscent Oil.
“From the start, RHEA Generics has been providing Filipino families high quality health products in affordable prices. We take it as a responsibility to innovate and improve so that more Filipinos can have access to quality products,” said Philusa Corporation President and General Manager Neogin Evangelista.
In the 70s, RHEA Generics, in partnership with one of the leading pharmaceutical companies, also ventured into manufacturing over-the-counter vitamin supplements such as calcium lactate and ascorbic acid tablets. Meanwhile, in the late 80s, RHEA Generics officially merged with Philusa Corporation. This signaled the start of another chapter of innovation to help more Filipinos access quality health products.
Over the years, RHEA became a reliable brand for home remedies and over-the-counter vitamins for Filipinos. However, it was RHEA’s partnership with Pfizer and Mercury Drugstore in 2014 that changed the game in the generics industry in the country.
“It has always been our mission to make effective high quality medicines easily accessible to Filipinos. With our partnership with Pfizer and Mercury Drugstore, we made sure that the public is sure that they get access to the best quality product at the best possible price,” said Evangelista.
The collaboration resulted to the manufacturing of generic medicine for hypertension maintenance, high cholesterol, chronic pains and antibiotic. These are priced affordably, at par or even lower than its generics counterparts.
“It was only the start. We are currently working on collaborating with other global pharmaceutical companies to manufacture more medicines that have the same quality as the branded ones but are significantly cheaper to reach out to more Filipinos,” said Evangelista.
From manufacturing home remedies to generic medicines, RHEA Generics continues to expand and innovate to provide more Filipinos access to high quality medical products in affordable prices.
About RHEA Generics
One of the pioneers in the generics industry with more than 40 years of producing quality and affordable healthcare products, RHEA has become a household name. As a division of Philusa Corporation, it has been RHEA Generics’ greatest endeavor to make all its medicines and other products accessible to everyone, everywhere.
RHEA Generics takes pride in its effective yet affordable vitamins (RHEA Ascorbic Acid, Ferrous Sulfate, Calcium Lactate, Brewer’s Yeast, Cluvimin capsules, Vitamin B Complex + C, Vitamin C + Zinc, and all natural vitamin E), over-the-counter products (RHEA Glycerin Suppository, and Sodium Bicarbonate), traditional home remedies and topical products (Aromatic Spirit of Ammonia, Aceite de Manzanilla, Toothache drops, Ap-Ap solution, Hydrogen Peroxide, Salicylic Acid, Balsamo Carminativo, Vinagre Aromatico, Solution for Inhalation, Essencia Maravillosa, Aceite Alcanforado, Povidone Iodine, Cold Rub, Alcohol with Moisturizer, Superscent Oil), and prescription drugs.
With a strong commitment to improving the lives and health of Filipinos, RHEA Generics continuously expands its product line by partnering with world leaders in pharmaceutical to provide Filipinos high quality and affordable generic medicines*.
*in certain therapeutic areas
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About Philusa Corporation
Established in 1957, Philusa Corporation remains as one of the country’s leading marketers of high quality and competitively priced personal care, household care, baby care and selected pharmaceutical products, making it the source of pride for its customers, business partners, employees and shareholders.
Now with 10 branches in key cities nationwide, Philusa Corporation is a market leader or major player in different categories like cotton (Cleene), cotton buds (Babyflo Gentle Buds), wound care management (MEDIPLAST), bathroom deodorizer and air care (ALBATROSS), home care and muriatic acid (Gleam and Apollo), home remedies (RHEA Aceite de Manzanilla and RHEA Hydrogen Peroxide), and generic brand medicines (RHEA Generics).
Philusa Corporation continues its operations, guided by the core values it lives by — placing its customers’ needs first; achieving the best possible results through innovation, continuous quality improvement, and teamwork; taking proactive steps in delivering its commitments on time; acting with integrity by doing what is right; and having genuine concern for its customers, employees, and the company itself though taking initiatives in helping one another.