PLDT and Smart undergo brand refresh, release new logos

PLDT, and its mobile subsidiary Smart Communications, has released new company logos signaling a complete shift to data-driven services. The change comes with the recent change of the company name from “Philippine Long Distance Telephone Company” to “PLDT Inc.”. The new logos show the convergence of PLDT and Smart, combining fixed and wireless technology to serve consumer and enterprise needs. The triangle design represents PLDT-Smart’s business pillars – exceptional people, meaningful innovations, and their valuable customers.


The brand refresh is part of PLDT-Smart’s three year effort to transform its networks into a data-capable structure, to deliver compelling digital services.

PLDT and Smart Chairman and CEO Manuel V. Pangilinan lead the unveiling of both companies’ new logos.

In 2016, PLDT-Smart has allocated P43 billion for capital expenditures. Some $100 million more in capex will likely be earmarked, following the acquisition of San Miguel Corp’s telecoms business, which includes the utilization of the 700 MHz frequency band.

PLDT and its subsidiaries such as Voyager Innovation and Talas Data Intelligence are developing and offering their customers convenient and efficiency digital and financial technology services.

PLDT’s old and iconic logo is 33 years old.

In Smart’s new logo, gone are the playful dots.

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for