OPPO has been named as the leading smartphone brand by market research firm Counterpoint in the lower premium segment. This impressive result proves that the brand is thriving among fierce competition in a largely saturated market. Furthermore, with more than 95% of flagship sales coming from the domestic China market, OPPO has ample opportunity to grow its share and thus bring more beautiful smartphone products to young consumers around the world.
High-end smartphone market price range and OEM share (Source: Counterpoint)
The Counterpoint report concluded that the global high-end smartphone market grew by 7% in the second quarter of 2018, with excellent performance in high-end product shipments. OPPO accounted for 24% of the overall premium smartphone market and in the $400-600 price segment, OPPO ranked first with 22% market share, followed by Apple, Samsung, Huawei, Xiaomi and others. Within the hugely important China high-end smartphone market, the world’s largest, Apple ranked first and OPPO ranked second. Chinese smartphone manufacturers have “upgraded” their flagship products this year and OPPO has been at the forefront. The newly launched Find X has won unanimous praise from consumers and the media after a highly successful Paris launch. Of course, there is also the company’s R series, which reinvigorated the industry at large with metallic colors and glass gradients.
OPPO Find X
In 2018 alone, OPPO has introduced several innovative technologies including the panoramic arc screen, AI-enhanced 3D Camera, SuperVOOC flash charging, TOF and 3D structured light technology. OPPO has also inked partnerships with Stanford University on AI and internally, successfully tested 5G for use in the future development of 5G smartphones. There are many more reasons beyond product features that contribute to OPPO’s fast growth. In recent years, OPPO has put tremendous effort into manufacturing and hardware development with investment in R&D and Design centers around the world. In software, the company’s ColorOS continues to offer users a fast, smooth and intuitive experience. Both are exemplified by our number of applied technology patents, which has reached more than 32,000 globally.
In marketing and retail, OPPO continues to speak to its target audience of young consumers. So far, it has entered more than 30 countries and regions and operate more than 400,000 stores. OPPO is committed to being the favorite smartphone brand of “young people” around the world and being closer to the interests of these users. In sports, fashion, movies, gaming and other popular culture, OPPO has already partnered with FC Barcelona, India’s Cricket Team, and America’s Next Top Model. In each of these, its goal is to reach out to young users and show how its phones can complement their lives.
“In the Philippines, we see our smartphones appealing to more and more consumers, and we are very grateful for their support and happy that they find value in our products,” OPPO Philippines’ VP for Marketing Jane Wan said. “With our portfolio ranging from mid-range devices offering high value for money to premium powerhouses like the Find X, our brand is committed to developing the best technologies, design, and user experience which cater to the needs our dynamic consumers.”
Overall, aside from product, technology and marketing, OPPO’s number one goal is to adhere to the ‘art of technology’ and meet user needs. This is the belief that has produced such results and will continue to in the long term looking ahead.