OPPO intros stylish budget phone, OPPO Joy 3

 

At a small gathering of bloggers last June 24 at the Romulo Café in Makati, OPPO Philippines showcased the OPPO Joy 3. Alora Uy Guerrero, previously with Yahoo Philippines and now the Digital Manager for OPPO PH, led the presentation.

OPPO Joy 3 Specs:

4.5-inch IPS display (480×854 resolution)
1.3GHz quad-core MediaTek MT6582 chipset
1GB RAM, 4GB internal storage, microSD card slot
5 MP rear cam (F2.4 aperture and flash), 2 MP front cam
Dual micro SIM, dual standby
ColorOS 2.0 UI (based on Android Kitkat 4.4)
SRP P6,490.00

Through the OPPO Joy 3, OPPO shows that budget phones don’t have to look or feel in your hand like purely plastic phones designed with a budget and aimed at the budget-conscious.

A solid metallic frame runs around the edges of the device making it feel sturdy in your hand, with a slight reassuring heft you won’t find in most budget phones. The Joy 3 feels like you can drop it and it can take the punishment and soldier on.

OPPO Joy 3

The 1.3 GHz quad-core processor and 1GB RAM are more than capable of shouldering daily usage. The phone’s 5 MP rear camera, which has OPPO’s Pure Image 2.0+ technology, is intuitive and comes with filter effects and shooting modes for creative effects, such as Beauty (facial feature softening for better looks), Double Exposure (two images overlapped), and GIF (turns burst shots into an animate image).

OPPO Joy 3

The OPPO Joy 3 runs ColorOS 2.0 on top of Android and sports nifty features, like double-tapping on the screen to wake it up, playing or pausing music by sliding two fingers up or down on the screen, or launching the camera by drawing a circle on the screen. Because of the Joy 3’s size, it’s comfortable to use in one hand.

OPPO Joy 3

The 4.5″ inch OPPO Joy 3 is one of the most elegant-looking, feels-good-in-your-hand budget phones around. While the screens of flagship phones are getting bigger, for the rest of us, our hands and budgets stay the same.

OPPO Joy 3, Alora Uy Guerrero

Left to right: Stephen Cheng (Brand Marketing Manager), Alora Guerrero (Digital Manager) , Rhan Baldago (Marketing Officer), Morrys Sarmiento (Marketing Officer), and Juliet Aranas (Event Supervisor). The OPPO PH team talked to media attendees over lunch about their newest ergonomic, budget phone – the OPPO Joy 3.

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Author

Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.