Mountain Dew has launched two new limited edition flavors – Live Wire (infused with Orange) and Blue Shock (charged with Raspberry Citrus) – as part of their DEWmocracy campaign. The campaign invites everyone to vote for either flavors for a chance to win a brand new pick up truck. Voting starts on August 13 and closes on October 31. Two of the country’s top influencers will lead each flavor to victory – Sam YG for team Live Wire and Ramon Bautista for team Blue Shock.
“With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they way. In the end, your chosen flavor will remain,” said Mountain Dew Brand Manager Kay Paras.
“Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” said Ramon Bautista. “#DewLiveWire is something that ‘definitely hits the spot’. Pare, ito na ang bagong drink of choice ko,” said Sam YG.
Samy YG and Ramon Bautista (above) in an impromptu rap battle at the DEWmocracy campaign launch.
Be heard. Make your stand. Are you #DewBlueShock or #DewLiveWire? Vote now on Twitter and Instagram to make your voice heard. Voting period is from August 13 to October 31, 2016. Voters of the winning flavor can win a brand new pick up truck.
Mountain Dew launches two new limited edition flavors: Live Wire (infused with a blast of Orange) and Blue Shock (charged with Raspberry Citrus). Their DEWmocracy campaign invites you to vote for which new flavor you like, for a chance to win a pick up truck for your next wild adventure. Shot with a #HuaweiG8. #DewmocracyPH #DewBlueShock #DewLiveWire
Stay updated with DEWmocracy by following Mountain Dew on Facebook, Twitter (@MountainDewPH), and Instagram (mountaindewph).
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