Mountain Dew launches Live Wire and Blue Shock, two new flavors as part of their DEWmocracy campaign

Mountain Dew launches Live Wire and Blue Shock, two new flavors as part of their DEWmocracy campaign

Mountain Dew has launched two new limited edition flavors – Live Wire (infused with Orange) and Blue Shock (charged with Raspberry Citrus) – as part of their DEWmocracy campaign. The campaign invites everyone to vote for either flavors for a chance to win a brand new pick up truck. Voting starts on August 13 and closes on October 31. Two of the country’s top influencers will lead each flavor to victory – Sam YG for team Live Wire and Ramon Bautista for team Blue Shock.

I vote for Live Wire. A blast of orange is all I need. #DewmocracyPH #DewLiveWire #DewLiveWire

A photo posted by Irwin Allen Rivera (@swirlingovercoffee) on

“With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they way. In the end, your chosen flavor will remain,” said Mountain Dew Brand Manager Kay Paras.

DEWmocracy, #DewBlueShock, #DewLiveWire

“Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” said Ramon Bautista. “#DewLiveWire is something that ‘definitely hits the spot’. Pare, ito na ang bagong drink of choice ko,” said Sam YG.

DEWmocracy, #DewBlueShock, #DewLiveWire

Samy YG and Ramon Bautista (above) in an impromptu rap battle at the DEWmocracy campaign launch. 

Be heard. Make your stand. Are you #DewBlueShock or #DewLiveWire? Vote now on Twitter and Instagram to make your voice heard. Voting period is from August 13 to October 31, 2016. Voters of the winning flavor can win a brand new pick up truck.

Stay updated with DEWmocracy by following Mountain Dew on Facebook, Twitter (@MountainDewPH), and Instagram (mountaindewph).

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Author

Irwin Allen Rivera loves his wife’s cooking so much he’s now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman – his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, “Notwithstanding Pigs,” initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.