Manulife encourages Filipinos to “Start Your Story”

Partners with Richard Yap and Sarah Geronimo to inspire Filipinos to make their dreams come true

Manila, Philippines – Manulife Philippines launched “Start Your Story,” a new brand campaign that aims to encourage Filipinos to take the first step in making their dreams come true.

“For the past 108 years, Manulife has helped thousands of Filipinos secure their futures and achieve their financial goals,” said Ryan Charland, Manulife Philippines President and CEO. “Through this campaign, we reinforce our commitment to our customers and to remind them that no matter what they aim to do in life, Manulife is here to help them start their stories.”

Two of the Philippines’ most established celebrities, actor Richard Yap and actress/singer Sarah Geronimo, are Manulife’s brand ambassadors for this campaign. Richard has been the company’s brand ambassador for over two years now, while this is Sarah’s first campaign with Manulife.

“We’re very happy to have Richard and Sarah as our brand ambassadors, as they have both been Manulife customers for several years,” said Charland. “They are wonderful examples of Filipinos who found success when they started their stories and are now enjoying the fruits of that success.”

“When I signed my first Manulife policy in 1992, I never imagined I would one day be their brand ambassador. Over the years, Manulife has helped me plan for my family’s future, so I can rest assured that our hopes and dreams for our children can become reality,” said Richard.

“I am honored to be chosen by Manulife to be their newest brand ambassador,” said Sarah. “I’ve been very lucky to have started my own story early in life. At this point, I feel that it’s my turn to inspire others to start their own stories — something that I have in common with Manulife, and this is why this campaign is important to me.”

Manulife Philippines’ executives with their brand ambassadors (from left) Melissa Henson, VP & Chief Marketing Officer, Richard Yap, ambassador, Ryan Charland, President & CEO, Sarah Geronimo, ambassador, Kay Wong-Baylon, SAVP for Brand & Digital

Manulife Philippines will also launch online contests and community-based initiatives as an expansion of the Start Your Story Campaign. To know more, visit their website and follow them on Facebook (, Twitter (@ManulifePH), and Instagram (@manulifeph).


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About Manulife Philippines

The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since then, Manulife’s Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife Philippines) has grown to become one of the leading life insurance companies in the country. Manulife Philippines is a wholly-owned domestic subsidiary of Manulife Financial Corporation, among the world’s largest life insurance companies by market capitalization.

About Manulife

Manulife is a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. We operate as John Hancock in the U.S. and as Manulife in other parts of the world. We provide strong, reliable, trustworthy and forward-thinking solutions for our customers’ significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We also provide asset management services to institutional customers. Assets under management by Manulife and its subsidiaries were approximately C$821 billion (US$648 billion) as at March 31, 2015.