Liza Soberano is the new Fujifilm Philippines brand ambassador

Liza Soberano (above), the just-announced Fujifilm Philippines brand ambassador, takes a selfie with Fujifilm PH executives and event host using the Instax SQ10. As the new face of a camera and lens line for both enthusiasts and professionals, Liza represents the Fujifilm X-A3 (retro chic design, 24.2MP APS-C sensor, plus 180-degree tilting LCD display) and the Fujifilm Instax Family, which includes the colorful Instax Mini 9 (auto-brightness function plus front-facing-mirror-guided selfies) and the hybrid Instax SQ10 (digital controls and storage expansion option plus instant square-format photo printing satisfaction).

“Liza Soberano is the perfect example of the elegant, beautiful and stylish woman of today’s generation…the X-A3 woman is smart as she will always go for form and function in choosing her gadgets without ever putting a compromise in style,” said Ryo Nagaoko, Director of FUJIFILM Philippines.

The Fujifilm X-A3 turns heads with its vintage chic design (it looks and stays classy), has a touchscreen that can be tilted to face you (for effortless selfies), connects to your phone via an app for seamless transfer of photos (for sharing on social media), and is packed with a 24.2MP APS-C sensor (many, many times better than your phone’s camera sensor) that ensures crisper shots even in low light. As an interchangeable lens mirrorless camera, the X-A3 offers Fuji lens options should you want to expand your photography repertoire. The X-A3 with the XC 16-50mm kit lens sells for an SRP of P34,990.

The Instax Mini 9 lets you enjoy tangible photography with its easy to use features – a mirror beside the lens lets you frame your selfies accurately and a Lit setting that chooses the best lighting conditions for taking pictures.

The Instax Mini 9, priced at P3,999, comes in Flamingo Pink, Cobalt Blue, Lime Green, Icy Blue, and Smoky White.

The Instax SQ10 is a hybrid camera in a new square format – you get the control and composition of a digital camera plus the tangible fun of a printed photo. The 1:1 square aspect ratio adds a nostalgic look to your photos. Save your photos to the camera’s internal memory or micro SD card and view them or print them whenever you want. The SQ10 is priced at P14,999. The Instax SQ10 won the European INSTANT Camera 2017-2018.

Liza Soberano demos the face-to-user flip display of the X-A3 to take a selfie with (left to right) Fujifilm Dir Ryo Nagaoka, Fujifilm PH President Tomoyuki Fukura, and Fujifilm Division Manager for Electronic and Photo Imaging Nelson Perez. .

All Fujifilm and Instax products are sold at authorized dealers nationwide. Liza Soberano was announced as the new Fujifilm brand ambassador at the SM MOA activity center on August 3, 2017.

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for