Grab Philippines, Southeast Asia’s leading transport app, welcomes actor James Reid as their newest brand ambassador. “Reid is the perfect example of how we see the brand. He’s cool, hip and he embodies Grab’s ideals and principles. We knew that by asking James to be our ambassador, we’ll be delighting our passengers who are also his fans. You would not believe how many fans used the JAMES promo code just to get to meet him in person,” said Country Marketing Head Khriz Lim.
“It’s a great privilege to be part of a brand I trust,” Reid said. “I usually book Grab whenever I don’t want to drive and when I have taping. That way, I get to relax in the backseat after a tiring day without having to worry about anything. Honestly, I’ve already tried almost all modes of transportation in the country and it’s good to know that there’s a hassle-free alternative like Grab for people who commute.”
The announcement was held in a media launch at Whitespace Manila in Makati City August 24, 2016. Through their “Grab with James” contest, Grab flew in 12 fans and their friends from around the country for a rare chance to interact with the actor.
“The Grab with James contest was tailor-fitted to make sure we get real fans from our passengers. We know how everybody loves James and getting to meet him is an added value to the regular features Grab has to offer,” Lim said. “The Grab team is currently working on more fun offerings which both Grab and James’fans can look forward to.”
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All photos in this post were taken by Karina Ramos.