Iconic #MoreFunBPI ATMs as Ambassadors of Tourism

 

To support Philippine tourism, the Bank of the Philippine Islands (BPI) has partnered with the Department of Tourism (DOT) to make banking memorable, convenient, and fun for foreigners. How?

Through BPI ATMs dressed up in Filipino tourist “icons” – our roaring jeepneys, the white sands of Boracay, the “tranquil” Mayon volcano, and the majestic Tubbataha reef.

#MoreFunBPI ATM with Jeepney sticker

Through the BPI Express Teller, foreigners visiting the country can easily accomplish their cash transactions anytime, anywhere. With BPI’s #MoreFunBPI campaign, the company not only showcases their exemplary banking services but also promotes tourist destinations for foreigners to experience.

Domingo Ramon C. Enerio III COO DOT

Domingo Ramon C. Enerio III, Chief Operating Officer of the Tourism Promotions Board Philippines, which is the marketing arm of the Department of Tourism.

Complementing the tourism-themed event were three “stations” that served as Amazing Race activity booths – a game for participating media to experience the convenience of BPI ATMs when quick cash is needed during a sight seeing tour. Check out each tab below.

  • #MoreFunBPI ATM

  • #MoreFunBPI ATM

     

  • #MoreFunBPI ATM

     

Tourism helps the Philippine economy greatly. The DOT expects 5 million foreigners to visit the country by 2016, a jump from last year’s 3 million visitor arrivals.

Cezar P. Consing, BPI President and CEO

Cezar P. Consing, Bank of the Philippine Islands President and CEO

“Through our strategic partnership with the Department of Tourism, we make banking for foreigners fast, easy, reliable and tourist-friendly,” said Natividad Alejo, Head of the Retail Segments and Channels Group of BPI.

BPI and DOT Officials at #MoreFunBPI ATM

DOT and BPI Officials pose with a jeepney-motif #MoreFunBPI ATM. From left to right: Jojo Ocampo (BPI Senior VP & Chief Marketing Officer), Domingo Ramon “Chikoy” Enerio III (COO Tourism Promotions Board Philippines), Cezar Consing (BPI President & CEO), Natividad “Nabbie” Alejo (BPI Executive VP & Head of Retails Segments & Channels Group), and Noel Tagaza (BPI SVP & Head of Electronics Channels Group).

You can catch #MoreFunBPI ATMs in select Metro Manila ATMs and soon in Boracay, Subic, Palawan, Davao, Cebu, and Baguio. For more info, visit www.bpriexpressonline.com.

 

 

Author

Irwin Allen Rivera loves his wife’s cooking so much he’s now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman – his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, “Notwithstanding Pigs,” initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.