Huawei to provide custom tablets for taxi-hailing platform Micab

Huawei will provide several thousand custom in-cab tablets to taxi-hailing platform Micab. This is result of a partnership between Micab, which was recently accredited by the LTFRB (Land Transportation and Franchising Regulatory Board), and Huawei, a Chinese telecommunications equipment manufacturer. The custom Huawei tablets will seamlessly handle both ecosystems of Micab, the driver side (which lets drivers find passengers) and the display ads side (which targets Micab users). The tablets will run custom software.

L-R: Eddie Ybanez (Micab Co-founder and CEO), Andy Zhao (Huawei Tablet and PC Global GTM Director), ‘Gavin’ Mingang Yi (Huawei Tablet General Manager), and Henry Hsiao (Huawei Device Marketing and Service Account Manager).

“Ultimately, they’ve [Huawei] created a tablet that I like to think is very similar to our drivers: they’re reliable, hard-working, and efficient,” said Eddie Ybanez, Micab Co-Founder and CEO. Huawei deployed engineers from China to the Philippines earlier this year. The engineers rode Micab partner cabs everyday to gather data eventually used to create a tablet that would endure the Philippine heat.

Two Ecosystems, One Tablet

The driver-side app of Micab allows driver to locate and talk to the now 25,000 passengers booking cabs on their smartphone (Micab is available for both iOS and Android). Once, the passenger enters the Micab partner cab, the custom Huawei tablets will display ads courtesy of MiAds, Micabs’s ad platform in partnership with Hallohallo Business. MiAds can help brands tap into the tech-savvy and affluent Filipino demographic that’s forms the majority of Micab’s user base.

Henry Hsiao (Huawei Device Marketing and Service Account Manager) showcases the custom tablet to be used by Micab partner cabs.

Taxi 2.0 will not be easy

Ybanez said that they need global partners like Huawei to address the operational and technical challenges of Micab’s vision – Taxi 2.0 – where Filipinos can book a modern and clean cab, driven by a friendly, kind, and polite driver.

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for