Here are four tugs-at-your-heart Jollibee ads this Valentine’s Day

Four new ads remind us how deeply-rooted Jollibee is in the hearts of Pinoys. These made-for-digital videos can now be enjoyed and shared online right in time for Valentine’s Day. Inspired by real-life stories, these ads show us that the country’s largest fast food chain continues to play a meaningful role in our lives. Better have some tissue nearby when you start watching. 

Yes, you’re crying now. We told you so.


The first video ties in all four ads together and is told from the point of view of real-life Jollibee store manager who’s been with the company for 22 years. That’s a lot of real-life stories to tell, and she shares them happily.

“ALMUSAL” is THE tear jerker: it sets you up to expect a happy continuation of an elderly couple’s routine of morning walks to and breakfast at Jollibee, only to be reminded that, in the end, parents leave parts of themselves in their children.

“TAGPUAN” is the parent’s nightmare – losing a child while shopping. Guess where parent and child’s emergency meeting place is?

Reminding us how Jollibee’s influence is strongest among kids, “JABEE” features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’).

At the exclusive media premier at My Cinema in Greenbelt 3 on February 12, members of the press were treated to an advanced viewing of these four heart-warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.

Jollibee Global Brand Chief Marketing Officer and Head for Marketing of Jollibee Philipines, Mr. Francis Flores (left in photo) with the cast of Jollibee’s newest series of television commercials celebrating the Filipinos’ love affair airing this Valentine’s Day.

“Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable,” said Jollibee Global Brand Chief Marketing Officer Francis E. Flores.

The “ALMUSAL” video will air in top local TV stations starting February 14.

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for