Happyplüs members earn more points with Caltex gas ups





 

This summer fueling up has become more filling for over 1 million Happyplüs card members who will earn Happypoints on their fuel purchases from over 500 Caltex stations nationwide.

Using the Happyplüs card, every P100 fuel up at Caltex will get 1 Happypoint which is equal to P1. The easy-to-accumulate Happypoints can be redeemed for food products in any participating Jollibee, Chowking, Greenwich and Red Ribbon outlets nationwide.  For example, a single or cumulative fuel purchase of P1,000 earns 10 Happypoints which a motorist can already redeem for a free Vanilla Cone Twirl from a Jollibee store. Motorcycle riders can also join as even fuel purchases below P100 earn a fraction of a Happypoint. This means an P80 gas up earns 0.80 Happypoints   — no minimum purchase amount required. Gasoline and diesel purchases made via cash, credit, debit, StarCard or StarCash are qualified to earn Happypoints. The more you gas up at Caltex, the more free food products.

Happyplüs cardholders can avail of this benefit up to P20,000 per month of fuel purchases.

To become a Happyplüs member, membership kits are available for only P100 in Caltex stations, Jollibee, Chowking ,Greenwich, Red Ribbon stores nationwide. A Happypoint can also be acquired for every P50 food purchase in Jollibee, Chowking, Greenwich and Red Ribbon. For more details you may visit http://www.caltex.com/ph/promotions/caltex—happyplüs-card-loyalty-program or http://happyplüs.com.ph/caltex/.

This Happyplüs rewards promo is a partnership of industry giants Chevron Philippines Inc. (CPI), marketer of Caltex fuel and lubricants, and Jollibee Foods Corporation (JFC), owner of Jollibee, Chowking, Greenwhich and Red Ribbon brands, to provide customers with the most enticing fuel and food rewards.

“The Happyplüs loyalty program between Chevron and JFC brings our markets and customers together. We are honored to partner with a well-loved Filipino brand that shares Chevron’s core of values of people, partnerships, and performance. JFC’s market leadership combined with Caltex quality fuel and lubricants create a synergy that motorists and consumers will find compelling,” said Chevron Philippines Inc., Country Chairman,  Peter Morris.

“Today, it is with great pride that I share with you that together with our partnership with Chevron, we are able to give back again and expand the benefits our Happyplüs cardholders can enjoy. At the end of the day, the heart of this program is our customers and I would like to thank Chevron for giving us the opportunity in further bringing the joy of eating to everyone,” said Jollibee Foods Corporation, Chief Operating Officer, Ernesto Tanmantiong.

CPI already partnered with JFC in a free Jollibee treats promo in October and November 2013 that was a huge success among motorists. Before that, CPI signed a MOA with JFC to build Jollibee stores in Caltex stations.

Caltex Jolibee

L to R: Arnel Reniedo – Caltex Brand Manager, Chevron Philippines Inc. Jeff Enriquez – Retail Partnerships Specialist Philippines Products, Chevron Philippines Inc. Yen Roxas – Manager, Asia Pacific Investor Trade Class and Retail Partnerships, Chevron Philippines Inc. Peter Morris – Country Chairman, Chevron Philippines Inc. Ernesto Tanmantiong – Chief Operating Officer, Jollibee Foods Corporation Dondi Gomez – Chief Marketing Officer, Jollibee Foods Corporation Ed Pasion – IM Loyalty Program Head, Jollibee Foods Corporation Apol Gacad – Loyalty Operations Officer, Loyalty Programs Group, Jollibee Foods Corporation

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