Haier Asia Co., Ltd. and Haier Philippines, Inc. are proud to announce the brand’s exciting new partnership with ONE Championship (ONE), the largest Mixed Martial Arts (MMA) organization in Asia. While the collaboration seems unlikely at first glance, with Haier being an electronic and appliances brand, and ONE a name in the world of sports, Haier Asia President and CEO Yoshiaki Ito explains how fitting the partnership is. “Haier and ONE Championship are actually similar in more ways than you think,” says Ito-san. Aside from both companies taking pride in their Asian heritage, Haier and ONE also share the same vision, which is to bring their brands to the forefront of the global stage. With this as a target, both work at understanding their market and creating products and producing shows that cater to the needs of their consumers/audience. They are also constantly venturing into new markets, breaking through new ground, with ONE capitalizing on the rapid growth of MMA as a sport, and Haier making the most of the increasing demand of unique and high technology products by the modern-day consumers.
The partnership strongly reflects the company’s ideals and mindset. “Just like ONE Championship, we continuously aim to bring the best of what we do to the Asian people, in our case, through our home appliances,” says Ito-san. “Haier also shares the same spirit as ONE’s fighters. We embody the CHAMPIONSHIP mentality of continuous improvement, commitment to excellence, constantly bettering ourselves with Japanese meticulousness, and working at becoming an even better version of ourselves,” he adds.
This October, Haier and ONE Championship will bring an exciting MMA experience to the Philippines with one amazing fight, featuring MMA superstars Brandon “The Truth” Vera, Chi Lewis “Chopper” Parry, and Mark Strieg, with the winner set to be crowned the ONE Championship Heavyweight World Champion. The showdown is happening on December 11 at the Mall of Asia Arena. Fans of the sport can expect the fight to be an event like no other, as champions meet champions for this special collaboration.
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Haier is a leading first-class brand of innovative home appliance products and services that creates value for consumers beyond their expectations. Haier is about inspiring Filipino homes to live life in a higher standard with more energy-efficient, user-friendly and environment-friendly home appliances – ‘Smarter Life, Better Planet’.