Evolve or dissolve: the game of life is all about the survival of the fittest. And the same is also true when it comes to your marketing strategies.
And he believes that companies need to understand how they can maximize the technologies currently available to grow their businesses quickly, by letting go of hackneyed marketing strategies in favor of laser-focused techniques involving data science and funnel optimization.
Instead of throwing away heaps of money on a poor marketing strategy, Willix said your growth should come from two things: one, data science, or the process of extracting insights from data; and two, funnel optimization, which involves all the steps from the moment a user goes to the website, until they get what they want from the website.
To ensure you’re moving in the right direction, Willix points out that companies must consistently track three things: traffic, users, and revenues.
“Track everything. When something goes down, you will be able to quickly pinpoint why,” he advises.
To effectively track your funnel, Willix introduced AARRR–or the Pirate Metrics:
A – acquisition. How do you get people to your website?
A – activation. Do they sign up as a user?
R – revenue. Do they make money for us?
R – retention. Will they post a second project, or use your services again?
R – referral. Will they invite other people to the site?
R – resurrection. If they don’t use us anymore, will they come if we resurrect them after 6 months of dormancy?
“You also have to A/B test everything. With this, you get to test correlation and causation. When new features are built, you will know the success and failure metrics after running an A/B test,” Willix explains.
These techniques, along with other revolutionary growth hacking tips, will be discussed in the upcoming Talino Talks event “Growth Hacking: The Evolution of Marketing”, organized by Freelancer.com, together with top Internet Marketing forum Warrior Forum, with media partner WheninManila.com.
Join this exclusive event happening on December 4, 2015, Friday, 6 PM, at the Freelancer.com office, 30th floor, Ecotower Building, 32nd St. cor 9th Ave., Bonifacio Global City, Taguig.
Limited seats to this event: RSVP at http://j.mp/talinogrowth
Entrance is free for Freelancer.com users: simply present your Freelancer.com username at the registration table.
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