Establishing market leadership using global standards
Globe Telecom is the #1 postpaid brand in the country based on revenue market share, the global metric used in determining market leadership across telcos worldwide.
Globe posted postpaid revenues of P7.8 billion in the first quarter of 2015 versus Smart’s P3.3 billion and Sun’s P2.4 billion. Globe postpaid revenues have grown by 11% versus Sun’s 10% growth from previous year’s levels.
The revenue figures show Globe has cornered the mobile postpaid segment with revenue market share of 57.8%, leaving Smart with a 24.6% revenue share and Sun with a 17.6% revenue share.
Globe Senior Advisor for Consumer Business Dan Horan pointed out that Globe has been consistently growing its postpaid business both in number of customers and ARPU (average revenue per user), an important indicator of customer preference and stickiness to the network. “Clearly, mobile postpaid is a segment that Globe has long dominated over many years. Since 2012, Globe led the mobile postpaid business with a consistent revenue market share of 58% on a 2-player market. Our leadership in the postpaid business is clearly unprecedented, underpinned by sustained growth in this segment and our breakthrough offers and innovations attracting new customers.”
Providing access to the Filipino digital lifestyle, Globe launched the new postpaid myLifestyle Plan, allowing customers to fully embrace the digital experience with data and exciting content using mobile phones.
“The myLifestyle Plan was a significant growth driver of postpaid revenues and customer base in the first quarter of 2015 as it perfectly caters to our customers’ digital lifestyles. With the myLifestyle Plan, they get a postpaid plan made for the way they live today, giving them a full smartphone experience with focus on data usage. The myLifestyle Plan is set to become an invaluable life tool to allow our customers to enjoy a world of digital content that is built the way they live now,” says Erli Valdez, Vice President for Postpaid Business at Globe.
The new myLifestyle Plan gives customers access to an easier and simplified plan offer starting at P499 a month which comes with built-in unlimited calls and texts to Globe & TM plus freebies such as free 1-month choice of Navigation, Explore or Fitness Pack, free 1-month Gadget Care, and free 1GB Globe Cloud storage for 24 months.
On top of the base P499/month plan, Globe postpaid customers can avail of add-on services like Surf Packs for their mobile internet needs which are bundled with exclusive access to Spotify and/ or NBA League Pass. Customers can choose from GoSURF99 for 100MB of mobile internet monthly to as much as 15GB monthly with GoSURF2499.
For a richer data experience, myLifestyle plan customers can also choose from any of the Lifestyle Packs which includes Chat, Fitness, Navigation, Explore, Photo, Shopping, Work, as well as access to Facebook, HOOQ, NBA, Spotify, and Twitter. Moreover, they can also get extra calls and texts to other networks, as well as landline and international services with the Classic Packs.
All promo packs chosen will then be added to the P499 base plan, which will be equivalent to the customer’s monthly service fee (MSF). Customers then get to choose from a wide range of free devices and gadgets, depending on their MSF. The more services they add on top of the base plan, the better the handset they can get.
By adding P99 on top of the base plan, customers can get free smartphones with their postpaid plan ranging from CloudFone, Huawei, Lenovo, Samsung, or Microsoft Lumia devices.
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