Charming and lovely Liza Soberano is Goldilocks' new endorser


We have a soft spot for both Goldilocks and its newest endorser, Liza Soberano. She’s down to earth, honest, full of life, and in a word, authentic. Despite her phenomenal rise in both TV and film, she remains humble. She always finds time for her family.

    For more than 45 years, Goldilocks, the country’s number one bakeshop, has captured the hearts of Filipinos with its signature Pinoy treats, its easy recognizability, its high quality products, and the friendliness of its staff. In Filipino culture, Goldilocks is a constant, an icon. What better choice of endorser than another icon who is authentic, down to earth, friendly; someone who has a found a way into the Pinoy heart: Liza Soberano.

    A fresh face in showbiz (she’s only 17) and yet Liza is already hailed as the next it-girl in the industry. With Liza as new face of Goldilocks, the company continues to deliver high quality, delicious, authentic Pinoy experiences to Filipinos around the globe.

    Liza Soberano was officially presented as Goldilocks’ newest endorser last June 25, 2015 at the Goldilocks Megamall branch.


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    Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for