Certified Gorgeous – FUJIFILM unveils X-Pro2 and X70 in Manila

The rangefinder-style FUJIFILM X-Pro2 is the much-awaited sequel to the X-Pro1, which set the mirrorless revolution in 2012. The X-Pro2 boasts of increased resolution, a newly developed sensor, a hybrid viewfinder, faster image processing, weather-sealing, more storage room – all this in a retro design. The FUJIFILM X70 is the thinner, more compact sibling of the FUJIFILM X-100T – it carries the same sensor but without the Electronic Viewfinder. The X70 is the first X series camera to feature a touchscreen for smartphone-like shooting and a completely 180-degree rotating display.

FUJIFILM Philippines X-Photographers (ambassadors) at the launch. 

Meet the FUJIFILM X-Pro2

The X-Pro2 (above) is a gorgeous retro rangefinder-style, premium interchangeable lens camera with the world’s only Hybrid Multi Viewfinder (combing an EVF and an Optical Viewfinder) plus a 24.3MP X-Trans CMOS III sensor and X Processor Pro image processing engine for impressive image quality. It is dust-proof, splash-proof, and works in temperatures as low as 10 degrees Celsius. Dual SD card slots means you have more room for images.

Neil Jimenez takes the X-Pro2 for a spin. 

You get increased resolution plus 4x the processing speed of conventional image processing engines. That means optimum write speeds, faster start-up times (so you won’t miss those crucial moments), and high-speed continuous shooting speeds for sports and action shots. The X-Pro2 keeps to the rangefinder style and has no tilting LCD display unlike the X-T1, X-A2, X-M1, and X-30. Read the complete X-Pro2 specs here.

Fujifilm X-Pro2 Body Only
Color: Black
SRP Php90,990 | available end of Feb 2016
Free 8GB Ultra SD Card


Meet the FUJIFILM X70

The X70 is the tinier little brother of the X-100t and carries the same sensor but without an EVF. It’s like a thinner X-M1 but with non-interchangeable lens and better in every respect. It’s the first X series camera with a touchscreen display. You can set it to tap to shoot like a smartphone camera or take shots with the physical shutter.

The 180 degree tilting LCD offers overhead, low-level, and selfie shooting options. Normal smartphone gestures work, too: swipe to scroll through images, double tap to enlarge, drag to move image in the frame, pinch out to enlarge image and pinch in to reduce viewed image size.

The X70 has a Fujinon 18.5mm F2.8 lens that’s great for exquisite group shots and landscapes. Auto macro mode (maximum close up distance of 10cm) kicks in when you want a close up of food or your pets (for Instagram). The X70 is the lightest X series camera (at 340 grams) with an APS-C sized sensor. Apertures can be changed in 1/3 or 1 stop increments. The focus ring doubles as a control ring to access functions.

Above: Me, with a serious selfie. This might just become your evening gig camera, what with that wide angle lens and selfie-encouraging tilt screen. 

The X70’s sensor phase detection Auto Focus works ultra-fast at 0.1 second and the high-speed EXR Processor II allows the camera to start u pin just 0.5 seconds. Read the full specs of the X70 here.

Fujifilm X-70
Color: Black / Silver
SRP Php36,990 | available end of Feb 2016
Free 8GB Ultra SD Card

Glenn Gatan, FUJIFILM Philippines product specialist walks audiences through the stand out features of the X-Pro2. 

Along with the X-Pro2 and X70, FUJIFILM also launched the X-E2s (an upgrade to the X-E2) and the XF100-400mm F4.5-5.6 R LM OIS WR.

Left to right: The FUJIFILM X70 and the X-E2s. 

The FUJIFILM X-E2s evolves from the X-E2, retains the rangefinder-style, but adds an improved grip, an electronic shutter, and a more intuitive GUI, among others. The X-E2s is durable, compact, and lightweight, with a Real-Time Viewfinder that offers a large display magnification of 0.62x*1 and an electronic viewfinder with the world’s shortest display time lag*2 of 0.005 seconds. The X-E2S also comes with an AF system that excels at capturing subjects in motion. Read the full specs of the X-E2s here.

Fujifilm X-E2s
Color: Black / Silver
SRP Php36,990 Body Only, Php52,990 w/ 18-55mm Kit | available end of Feb 2016
Free 8GB Ultra SD Card

The XF100-400mm F4.5-5.6 R LM OIS WR on the X-Pro2.

The FUJINON XF100-400mm F4.5-5.6 R LM OIS WR is a super telephoto zoom lens covering a 35mm focal length equivalent of 152-609mm. It’s designed to reduce chromatic aberration often ocurring in telephoto lenses, and delivers the highest image quality in its class.

Michael Josh tries out the Fujinon XF100-400mm on the X-Pro2. 

The lens was designed for handheld shooting, is equipped with an image stabilization system, and weighs less than 1.4kg. It is both water and dust resistant, works in -10 degree Celsius conditions, and is suitable for outdoor shooting. Read the full specs of this lens here.

Fujinon XF100-400mm F4.5-5.6 R LM OIS WR
Color: Black
SRP Php99,999 | available end of Feb 2016


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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.