Celebrity and Entrepreneur Richard Yap helms Manulife’s “Start Your Story” campaign kick off

Celebrity, entrepreneur, and Manulife brand ambassador Richard Yap kicked off Manulife Philippines’ “Start Your Story” campaign. Launched in 2015, the campaign aims to inspire us to take the first step towards making our dreams come true. It calls on us to overcome what holds us back, and dares us to fulfill the stories we’ve always wanted for ourselves.

“We all have stories we want to fulfill in life. However, sometimes, because of unforeseen circumstances or our own self-doubts, we end up setting these stories aside, leaving them unwritten,” said Richard at Manulife’s launch campaign press conference. “But Manulife is encouraging us to overcome whatever is holding us back and pursue our passions. It offers us various solutions to help us make our dreams reality.”

As part of the campaign, Manulife will launch online contests and other community-based initiatives. “I have learned the importance of having a plan and preparing for both good and bad times. This will allow you to protect the fruits of your hard work. This was also the principle that guided my decision to invest with Manulife back when I was just starting out in 1992,” Richard said.

Learn more about Manulife Philippines’ #StartYourStory campaign by visiting their website www.manulife.com.ph and following them on Facebook (www.facebook.com/ManulifePH), Twitter (@ManulifePH), and Instagram (@manulifeph).

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.