Brother Philippines turns needlework into profit for SMEs

 

The sudden stop to decades of routine is something retirees plunge into at full tilt. Aside from golfing and traveling, there is really nothing much to do; and the novelty of leisure can pretty quickly wear off.

When Lt. Edwin B. Martinez opted for an early retirement at 49, he knew exactly how he wanted to spend his golden days. He pooled his retirement pay and opened Snappy Computerized Patches and Martinez Tailoring.

“My wife is a seamstress. When I was still in the service, I borrowed around P300,000 to open a military supplies business near the camp in Camarines Sur. She sews the uniforms of the army but all the other accessories—the patches, logos, and name tags—were done by someone else. It was very burdensome for her and so I decided to buy her an embroidery machine. I got her the Brother PR650e. It was a wise investment for us,” he said.

Brother Philippines Embroidery Machine

HANDS ON. Brother Industries, Ltd. product specialist Shigeyoshi Hirayama (first, right) and Brother International Singapore Pte Ltd. technical engineer Terry Liu (second, right) give detailed hands-on product demonstration to SME entrepreneurs at Lake Hotel in Tagaytay City.

In less than a year, Martinez was able to recover his entire capital. Such is also the case with husband and wife business partners Silvano and Joy Malay, who at their mid-40s were able to retire and become full-time entrepreneurs because of the success of their Y2JB Haberdashery.

“Three years ago, we expanded our tailoring business by offering custom-made embroidery. We bought a Brother embroidery machine and with that began our success in our business,” said Silvano.

Looking to expand their businesses, they joined several other entrepreneurs from MIMAROPA and Bicol regions for products demos and hands-on training in using Brother’s embroidery machines at the Lake Hotel in Tagaytay City.

“This workshop is a forum for all existing, prospective, and future Brother embroidery machine customers. It’s a year-round nationwide caravan that becomes Brother’s outlet in providing information about our products. It also gives us an opportunity to hear out the concerns and suggestions of our customers,” said Elenor Garcia, product specialist for Brother Philippines.

Shigeyoshi Hirayama, product specialist for the Personal & Home Company of Brother Industries, Ltd. and Terry Liu, technical engineer for the Customer Service Department of Brother International Singapore Pte Ltd. led the hands-on product demonstration and seminar.

“We have taken the premium features of higher end embroidery machines and put them in our Brother machines. Customers will be pleased with how it fares against other more expensive embroidery machines in the market,” said Liu.

One product that was featured in the training is the Brother PR655 which is a semi-industrial embroidery machine. Its six-needle system, spacious 200mm x 300mm embroidery area, and automatic threading make it the ideal machine for custom-made barongs, wedding gowns, company uniforms, and personalized branding.

Other state-of-the-art features of the Brother PR655 embroidery machine include advanced natural lighting system, adjustable stitch speed, 28 built-in fonts, and LED pointer.

“We at Brother Industries are always looking for ways to provide convenience to our customers, whether it is for home or business, or for sewing machines or printers. In helping Filipinos maximize their creative and entrepreneurial potential, we also strive to provide customers topnotch service, as part of our mission for Brother’s Customer Plus program which we just recently launched,” said Brother Philippines president Glenn Hocson.

For more information about the Brother PR655 embroidery machine, and other sewing and embroidery machines of Brother Philippines, visit www.brother.com.ph.

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