Brother launches Customer+ Loyalty Program


True to their “At Your Side” tag line, Brother International Philippines Corporation has launched their Customer+ Loyalty Program.

  • Unlike other loyalty programs, you don’t have to keep buying a company’s products to keep availing of their loyalty program.
  • Customer+ offers comprehensive training sessions for new and more than 7,000 existing Brother printers and customers of multi function center customers in Metro Manila.
  • The program also sends regular updates on machine information, consumables, service survey, and special trade-in offer given two years from the time customers become Customer+ members.

Below are some of Brother’s latest products on display at the launch.

According to Brother Philippines President Glenn Hocson, their customer loyalty program has been running silently in place for a while, providing them customer feedback they used to improve their program, prior to officially launching Customer+.

Brother Customer+ Loyalty Program, Glenn Hocson

Brother International Philippines President Glenn Hocson pose between Brother Printers at the launch of Brother’s Customer+ Loyalty Program.


GLenn Hocson with Influencers

Glenn Hocson and brand influencers at the Brother Customer+ Loyalty Program launch.


Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for