Aside from in-house food servicing, IHOP is pushing forward its catering services for consumer and corporate events in onsite and offsite locations.
“At IHOP, Filipino diners get to enjoy all-day dining from original buttermilk pancakes to sandwiches to rib eye steaks,” said Archie Rodriquez, President and CEO of Global Restaurant Concepts Inc., which owns and operates IHOP in the Philippines. “The brand has been serving delicious food for more than five decades, from breakfast to dinner, and we are proud to create new moments and memories with our diners here in the Philippines.”
What’s next for IHOP?
In 2014, IHOP opened three new branches in the country as Filipino diners continued to embrace what the brand has to offer—scrumptious food for afternoon meetings or a heavy dinner after the day’s work.
“We launched new food choices in our menu with more hearty options to serve more diners seeking a great place to dine in during the afternoon for meetings or for dinners after work,” Rodriguez says.
Recently, IHOP Philippines was awarded the International Franchise Operator of the Year Award during the IHOP International Conference held in Phoenix, Arizona.
The popular all-day dining chain is looking to sustain this success for the oncoming year, as it aims to further strengthen its presence in the Philippines. IHOP is slated to open another store in Fairview Terraces, which would be its seventh branch in the country.
To date, IHOP has been serving complete perfect dishes for breakfast, lunch, and dinner across its branches located in Bonifacio Global City, UP Town Center in Katipunan Avenue, SM Mall of Asia, Century City Mall in Kalayaan Avenue, Makati, Filinvest City in Alabang, and Araneta Center.
These branches are open from 7 AM until 11PM on weekdays and until 12 midnight on weekends. The good news is, the flagship branch located at the Bonifacio Global City will be accepting orders 24/7 from December 16 to January 3, 2015.
Apart from IHOP, Global Restaurant Concepts, Inc. also operates Ramen Iroha, the award-winning ramen house from Japan, California Pizza Kitchen (CPK), P.F. Chang’s, Gyu-Kaku, and Morelli’s Gelato.