ASUS ZenFone 5 Unboxing and First Impressions


There’s a “clean” coherent feel to unboxing the ASUS ZenFone 5. Here’s a Spartan white box with the phone’s features “encircled” on the box’s side – the same flat look on the icons of the ZenUI.

Because there’s not a lot to look at, your hand finds its way to one end of the box, and you gently pull out the goods, which slide out like a revealed gift: the ZenFone 5 tightly packed, its front covering what’s underneath, like a blocked secret.

You take the still-wrapped unit out, and lift up the thin white cardboard underneath it, to see neatly packed essentials: charger, charging cable, earphones, stickers, related literature.

ASUS ZenFone 5 Specs - Click to View

You unsheathe the ZenFone 5 from its plastic gown and wonder if you’re really paying only P6500.00 for this. (The 16GB variant costs only P500 more.)

The white plastic back is smooth, and hard, at the same time. I actually smelled it, expecting the scent of talcum powder, and rubbed it against my cheek. But enough of this.

You thumb the power button on, like an expectant child. When the set up is done, I transfer my SIM card and an extra microSD card into the ZenFone 5 and take the phone out for a walk.

Imagine, for an added P500.00 you can get the 16GB variant of this posh premium-feel phone.

The chin carries the ZenBook circular brushed metal look – a nice branding touch right there. The rounded corners and curved sides make this easy to hold though it’s not among the thinnest 5 inchers out there.

And I suspect there are a few “rough edges” here that this moment is blinding me to. Like the not so thin bezels. But that’s for the full review.

This is but your initial peek and peel and touch and wow. Stay tuned for the rest.



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Check out the rest of the ASUS ZenFones here.


Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for