There’s a “clean” coherent feel to unboxing the ASUS ZenFone 5. Here’s a Spartan white box with the phone’s features “encircled” on the box’s side – the same flat look on the icons of the ZenUI.
Because there’s not a lot to look at, your hand finds its way to one end of the box, and you gently pull out the goods, which slide out like a revealed gift: the ZenFone 5 tightly packed, its front covering what’s underneath, like a blocked secret.
You take the still-wrapped unit out, and lift up the thin white cardboard underneath it, to see neatly packed essentials: charger, charging cable, earphones, stickers, related literature.
- ASUS ZenFone 5 Specs - Click to View
The white plastic back is smooth, and hard, at the same time. I actually smelled it, expecting the scent of talcum powder, and rubbed it against my cheek. But enough of this.
You thumb the power button on, like an expectant child. When the set up is done, I transfer my SIM card and an extra microSD card into the ZenFone 5 and take the phone out for a walk.
Imagine, for an added P500.00 you can get the 16GB variant of this posh premium-feel phone.
The chin carries the ZenBook circular brushed metal look – a nice branding touch right there. The rounded corners and curved sides make this easy to hold though it’s not among the thinnest 5 inchers out there.
And I suspect there are a few “rough edges” here that this moment is blinding me to. Like the not so thin bezels. But that’s for the full review.
This is but your initial peek and peel and touch and wow. Stay tuned for the rest.
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Check out the rest of the ASUS ZenFones here.