ASUS Philippines Celebrates 10th Year Anniversary by Opening First ASUS Concept Store in D’ Mall Boracay


Celebrating 10 strong years in the country, ASUS Philippines recently made bigger waves in Boracay what with its first ASUS concept store in the island

From left to right: Mr. Paul Benedict Tinsay (PlayTelecom CEO and President), Mr. George Su (ASUS Philippines Systems Group Country Manager), and Ms. Jacqueline Wong Tinsay (PlayTelecom General Manager), pre-ribbon cutting at the Boracay D’Mall Concept Store

ASUS Philippines recently opened its first ASUS concept store in D’ Mall Boracay, bringing its latest products and innovation much closer to the locals of Western Visayas, and to tourists from all across the world alike.

The opening of the first ASUS concept store in Boracay was made possible through the collaboration with the renowned dealer, PlayTelecom – a well-trusted partner of ASUS Philippines in ensuring that all business growth set is properly achieved and sustained.

“ASUS Philippines is driven by its vision to bring technology closer to people to meet their evolving demands – and opening the first ASUS concept store in Boracay is a testament of our commitment to this promise,” said ASUS Philippines Systems Group Country Manager, George Su.

“Our fans can expect more Zenfone and ASUS concept stores will open in the next few months, and this will come with exciting activities so everyone can continue to celebrate these milestones with us.” Su concludes.

An incredible effort to bring ASUS closer to fans and end-users

People enjoy the latest products of ASUS in the Zenfone Live Experience Area in Boracay

In line with the opening of the Concept Store, ASUS also marked Boracay as the 4th pit stop of its year-long Zenfone Caravan, by which making ASUS Philippines the only tech brand present to engage fans during the popular LaBoracay weekend festivities. These Zenfone Caravans were designed to deliver community-specific activities and events wherein fans and end-users can have first-hand interactions with brand and its latest Zenfone models.

Beach-goers try to form the BeautyLive App logo as they are being livestreamed by the Zenfone Live

Aside from partnering with the Boracay Music Festival (BMF), ASUS Philippines also collaborated with The Red Whistle, an organization whose main thrust is to raise awareness on the rising cases of HIV in the country, and the need to know one’s status through testing. Hand-in-hand with the organization’s advocates, ambassadors and celebrity partners, ASUS Philippines joined the group’s #SaveSexy campaign in Boracay, ultimately showing that one can still have fun in the island while supporting a noble cause.

Representatives from The Red Whistle with Mike Santos (rightmost), Product Marketer of Zenfone

“Being part of this advocacy was an amazing experience for everyone in the island, but the partnership between ASUS Philippines and The Red Whistle does not just stop in Boracay. We truly believe that supporting these kinds of activity will definitely empower our fans as well”, shares Mike Santos, Product Marketer for Smartphones.

Tune in to ASUS Philippines’ Official Facebook Page for more information about the latest opening of ASUS concept stores, incredible activities and as well as key products available in the market.


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