ASUS launches ZenFone Selfie, ZenFone Laser, and ZenFone 2 Deluxe

ASUS has new ZenFones for you – the front-camera-glorious ZenFone Selfie, the fast-focusing ZenFone 2 Laser, and the portable hard drive 128GB ZenFone 2 Deluxe. As a treat, the 5,000 mAh battery ZenFone Max was also shown to the public. Also, demo’d was the ASUS Selfie Stick.

All four ZenFones were showcased at the Zen Festival event graced by ASUS CEO Jerry Shen, at the Green Sun Hotel, Pasong Tamo Makati.

ASUS ZenFone Selfie – Front Camera Delight

ASUS rightfully releases, in the selfie capital of the world, a capable phone with an even more capable front camera. We’ve unboxed it, we love it, and it lives up to its name: Selfie. Your image and likeness captured by a phone with colors you love. Read our review of the ZenFone Selfie here.

ASUS Zenfone Selfie (ZD551KL) Specs – P11,995

5.5-inch full HD IPS display @ 1920 x 1080 resolution, 403ppi
Corning Gorilla Glass 4
Qualcomm Snapdragon 615 octa-core processor
Adreno 405 GPU
32GB internal storage, up to 64GB via microSD
13MP rear camera with dual-tone flash with laser auto-focus
13MP front camera with dual-tone flash, 88-degree wide angle lens, and f/2.2 aperture
Dual-SIM, Dual standby
WiFi 802.11 b/g/n/ac
Bluetooth 4.0
Android 5.0 Lollipop
3,000mAh Li-Po battery
170 grams
Comes in Pure White, Chic Pink, and Aqua Blue

Full review of the ZenFone Selfie here.


Zany scene. Zenny the ZenFone mascot and ASUS CEO Jerry Shen.

ASUS ZenFone 2 Laser – Fast Autofocus for Improved Picture-Taking

Kudos to ASUS for bringing the laser autofocus feature to their midrange line up. Because midrange phones can be a bit slow with focusing – and we don’t always have the patience. Laser it is. The ZenFone Laser has a 5.5-inch and 5-inch variant. Read our review of the 5.5-inch variant here.

ASUS ZenFone Laser 5″ variant.

ASUS ZenFone Laser Specs

5-inch ZE500KL – P7,695
5.5-inches ZE550KL – P8,695

5.0/5.5-inch HD display @ 1280 x 720 resolution
Gorilla Glass 4
1.2GHz Qualcomm Snapdragon 410 quad-core processor
16GB internal storage, up to 128GB via microSD
13MP rear camera with Laser autofocus (0.3 focus time), dual LED flash
5MP front AF camera
Dual-SIM 4G LTE, 3G
WiFi 802.11 b/g/n
Bluetooth 4.0 GPS, A-GPS
3,000mAh removable battery (5.5-inch, ZE550KL)
2,070mAh removable battery (5.0-inch, ZE500KL)
Android 5.0 Lollipop with ZenUI
152.5 x 77.2 x 3.9 ~ 10.8 mm | 170 g
Comes in Pure Black, Ceramic White, and Glamour Red

Full review of the 5.5-inch ZenFone Laser here.


ASUS ZenFone Laser 5.5″ variant.


ASUS ZenFone 2 Deluxe – Portable Hard Drive

As a heavy user of the ZenFone 2, there are two things I can tell you. You wish you could save everything on it, and the back cover could use more grip. The more pics and vids you take and more apps and movies and music you download, the sooner that 32GB micro SD card gets full. ASUS has a solution – a 128GB Internal Storage ZenFone 2 Deluxe, with a prism-looking ergonomic arc design that offers more grip (and a ton of style). Of course, it’s still expandable so you can still slide in a 128GB micro SD card for even more storage. Read our review of the ZenFone 2 Deluxe here.

ASUS ZenFone Deluxe Specs – P17,995

5.5-inch Full HD IPS display @ 1920 x 1080 resolution
Corning Gorilla Glass 3
64-bit 2.3GHz Intel Atom Z3580 quad-core processor
128GB internal storage, up to 128GB via microSD
13MP PixelMaster rear camera with f/2.0 aperture and real-tone flash
5MP front camera with 85-degree field of view
Dual-SIM/dual active
Wi-Fi ac
Bluetooth 4.0
3,000mAh battery with ASUS BoostMaster fast charging tech
Android 5.0 Lollipop with ZenUI | 170g
Comes in Illusion White, Fusion Blue, and Illusion Purple

Full review of the ZenFone 2 Deluxe here.

The ZenFone 2 Deluxe also boasts of a massive 4GB RAM, fast charging, and a very capable rear camera. It’s essentially a ZenFone 2 on steroids. See our ZenFone 2 Review and 11 Reasons to buy it.


Zen-looking couple Aubrey Miles and Troy Montero, at the Zen Festival event. Aubrey is holding the ZenFone Max.


ASUS ZenFone Max – Power Bank Running on Android

The ZenFone Max (ZC550KL) is a practically a power bank with Android installed. It should put some phones to shame. We’re not sure if it will have a phone charging function like the Huawei Mate 7. Details to be revealed this September.

ASUS ZenFone Max Specs

5.5-inch display
Gorilla Glass 4
Snapdragon 410 processor
13MP rear camera with f/2.0 aperture, laser autofocus, and dual-tone LED flash
5MP front camera
5000mAh battery

At the August 29, 2015 launch, the first 200 customers to buy a ZenFone Deluxe or ZenFone Selfie will get both a Selfie Stick and a Zenny Doll.

Complete specs, pricing, and availability of the ZenFone Max to be revealed this September. The ZenFone Selfie, Laser, and Deluxe are now available in all authorized re-sellers nationwide.

Bonus: The ASUS Selfie Stick

The Selfie Stick, functionally, is a just an extendable selfie stick, but with Zenny branding and a small twist: its phone holder has a plug that connects to the audio jack of any phone, and on the other end of the stick, there’s a button. This mechanism is effectively a non-Bluetooth clicker. That way you don’t have to hold a selfie stick on one hand and a clicker on another. Also, you don’t have to worry about losing the clicker itself.

The Selfie Stick can also work as a GoPro-ish reach-extended camera stick. For those over-the-crowd shots. The Selfie Stick is a free item to the first 200 buyers of the ZenFone Deluxe and ZenFone Selfie.


Alvin Estacio, Systems Technical PR at ASUS Philippines.

ASUS knows its ZenFone smartphone line up is continuing its momentum. I’m cheering for the ZenFone Selfie – my current favorite – which may set the standard for a smartphone you’ll want to take with you on vacation.

Left to right: Zenny the ZenFone Mascot, George Su (Country Manager, ASUS Philippines), Kim Jones (host), Jerry Shen (CEO of ASUS), Rex Lee (ASUS Regional Head of Asia), Kevin Lin (ASUS Taipei Product Manager), and Bryan Chang (Associate Vice President, ASUS Phone Product Center).


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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for