The Acer and Samsonite #CarryOn Back-to-Scool promo targets millennials who often travel to cope with stress, re-energize, and expand their horizons. The promo runs from May 15 to June 30, during which every purchase of qualified Acer laptops, Predator laptops, and Acer desktops comes with a free Samsonite hardcase luggage worth P15,000.
The event that announced the partnership, last May 15 at SM Megamall, was a travel-inspired event where audiences filled out a passport during various activities. At the event, the #CarryOn video showing the back-to-school campaign was shown. The video was directed by Irene Villamor who worked on “Camp Sawi” and “Meet Me in St. Gallen”.