Starting October 2016, the multimedia reading app, NoInk, will be pre-installed in 2 million MyPhone smartphones and devices, giving people access to the most up-to-date and relevant features on pop culture, celebrities, and lifestyle content. This was announced in a signing attended by ABS-CBN Publishing head Ernie Lopez, ABS-CBN Publishing managing director Mark Yambot, ABS-CBN Publishing digital business lead Jane Tan, MySolid Technologies & Devices Corp. (makers of MyPhone) president David Lim, and MySolid Technologies & Devices Corp. vice president Kevin Tan at the Solstice Bistro at 8 Rockwell, Makati City on September 12.
NoInk is a one-stop shelf, where users may purchase digital copies of ABS-CBN Publishing’s magazines and books in its newsstand, as well as titles from different publishers in the country. It also has a feed that showcases a good selection of articles, videos and photo galleries about the hottest topics and trends in the country. The app can also be downloaded for free on any iOs and android device.
Above: (L-R) Patrick Cabusay, Marketing Communications Officer (MyPhone), Kevin Tan, Vice President (MyPhone), Mark Yambot, Managing Director (ABS-CBN Publishing), Jane Tan, Digital Business Lead (ABS-CBN Publishing).
NoInk adds to ABS-CBN’s growing list of digital platforms as the country’s leading media and entertainment company transitions to become an agile digital company with a greater reach and presence online. Lopez said this partnership between the Philippines’ leading publisher of lifestyle magazines and books and the pioneering Filipino mobile phone brand marks a milestone for ABS-CBN Publishing.
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