ABS-CBN Publishing partners with MyPhone to carry the network’s multimedia reading app, NoInk, on 2 Million MyPhone Devices

ABS-CBN Publishing partners with MyPhone to carry the network’s multimedia reading app, NoInk, on 2 Million MyPhone Devices

Starting October 2016, the multimedia reading app, NoInk, will be pre-installed in 2 million MyPhone smartphones and devices, giving people access to the most up-to-date and relevant features on pop culture, celebrities, and lifestyle content. This was announced in a signing attended by ABS-CBN Publishing head Ernie Lopez, ABS-CBN Publishing managing director Mark Yambot, ABS-CBN Publishing digital business lead Jane Tan, MySolid Technologies & Devices Corp. (makers of MyPhone) president David Lim, and MySolid Technologies & Devices Corp. vice president Kevin Tan at the Solstice Bistro at 8 Rockwell, Makati City on September 12.

NoInk, ABS-CBN

NoInk is a one-stop shelf, where users may purchase digital copies of ABS-CBN Publishing’s magazines and books in its newsstand, as well as titles from different publishers in the country. It also has a feed that showcases a good selection of articles, videos and photo galleries about the hottest topics and trends in the country. The app can also be downloaded for free on any iOs and android device.

abs-cbn-myphone-noink-partnership

Above: (L-R) Patrick Cabusay, Marketing Communications Officer (MyPhone), Kevin Tan, Vice President (MyPhone), Mark Yambot, Managing Director (ABS-CBN Publishing), Jane Tan, Digital Business Lead (ABS-CBN Publishing). 

NoInk adds to ABS-CBN’s growing list of digital platforms as the country’s leading media and entertainment company transitions to become an agile digital company with a greater reach and presence online. Lopez said this partnership between the Philippines’ leading publisher of lifestyle magazines and books and the pioneering Filipino mobile phone brand marks a milestone for ABS-CBN Publishing.

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Author

Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.